There is a lot of hoopla around content marketing on the internet these days. What is it? Is it something new? Well, the term might be new to some, but the practice certainly isn't. Is it storytelling? That is one way to look at it. We say, it is everything you do on the internet to market yourself.
Q. So... What is Content Marketing?
A. Well, in order of importance:
- It is Blogging when you want to educate them and build trust.
- It is Online PR when you want to spark their interest or gain their trust through someone else.
- It is Video Marketing when you want to thoroughly entertain/engage them.
- It is SEO and SEM, when you want to be found by those who are looking (searching) for you.
- It is Social Media Marketing when your target audience is not looking for you and you want to catch their attention.
- It Email Marketing when you want to communicate regularly with them.
- It is Remarketing when you want to remind them about yourself.
It's easier said than done. It requires a rare combination of an astute marketing brain and knowledge of the best Digital marketing tools to know what to shoot out, when to shoot out, where all to shoot out, how much to shoot out and to whom! Viral Baap's got that. Get in touch, so we can work the magic for your business!