Video Marketing comes in really handy when you want to get noticed or want to engage your target audience.
With the advent of cloud, and the Indian consumer becoming increasingly comfortable in the online environment, a number of on-demand video streaming platforms have cropped up.
It's not like 10 years ago, when the only place to get your video seen, was TV. Something, that only the biggies could afford. With the fast changing marketing landscape, the very purpose of shooting a video has evolved, for good. Every video these days is not necessarily an 'ad', as used to be the case a decade ago.
Brands make videos to simply keep their customers entertained and engaged. There are dozens of different types of videos, a brand can make to keep its customers engaged. A few of them are:
- Demo Videos
- Brand Positioning Videos
- Live Event Videos
- Expert Opinion/Interview
- How-To Videos
- Explainer Videos
- Animated Videos
- Case Studies
- Augmented Reality Videos
- Customer Testimonials
- Personalized Messages
Among the leading on-demand video streaming platforms in India are Netflix, Hotstar, Jio TV, Jio Cinema, Voot and Amazon Prime Video. These platforms cater to niche audiences and offer great opportunity to brands and businesses to reach out to them for a reasonable spend. Apart from these, Facebook and Youtube remain the best options to reach the masses, owing to their vast reach and popularity.
Viral Baap's experienced Digital Marketing team guarantees to reach out to your target audience for the kind of video you want to market. We identify your target audience from the clutter of traffic stats across demographic, language, interest and geographic spread to deliver the most satisfying video marketing campaign for you.
Take a look
at the numbers we've delivered to one of our video marketing clients recently.