Videos are not the next-big-thing anymore, they are already a BIG-BIG thing!
Haven't hopped on to the video wagon yet? Wait no longer. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.
When it comes to video advertising, Youtube and Facebook are the undisputed leaders. Courtesy a huge user base, these platforms are able to offer a consistently low CPV which means that you can reach out to a large number of people for a reasonable spend. Apart from the usual social media platforms like Facebook, Youtube and Twitter, there are other platforms to get your video to be seen by your target group and reap tremendous ROI.
Video streaming platforms like Hotstar, Voot and others are becoming increasing popular everyday and expanding their reach and subscriber base exponentially. These platforms have content similar to TV and hence cater to audience that usually might not be available on the regular social media websites. With content in all regional Indian languages, these platforms bring the entire country's audience right at your disposal and enhance your brand's penetration throughout the country.
Hotstar, with more than 90 million app downloads and Voot, with more than 30 million app downloads, are India's leading on-demand video streaming platforms. Viral Baap's experienced media buying team is adept at identifying the target audience of any brand or business and understands the nuances of new-age digital advertising to deliver a great bang for your advertising spends.
Have a look at the numbers from one of our recent video ad campaigns in December 2017.